The Influence of Mobile on Social Marketing's Future
As more and more smartphone devices help put the world wide web into more and more American hands, there is speculation that mobile technology will play a larger role in all forms, including social media.
In a survey, 17% believed more usage of social media for mobile platforms would be noticed, and 12% cited an uptake in mobile location-based social networking, as seen by the following chart.
The biggest marketing opportunity in the mobile industry lies with the ability to use location data to bring consumers timely messages when they are already nearby and possibly considering a purchase. With these tracking opportunities, Social media by mobile will bring in marketing opportunities. People that are using their mobile device while in town will be catered by marketing opportunities quickly. A person might be undecided on a purchase, and these advertising opportunities brought to you by your smartphone can sway the consumers opinion. Information is a powerful driver and is the greatest value a consumer can have when they make decisions.The information that is received through the smartphone is delivered in a quick, speedy manner, as characterized by internet marketing driver three.
There is definitely a sea-change coming with mobile devices. Thanks for sharing this.
ReplyDeleteOne recommendation for future posts like this... Though the graphic you used includes the source -- eMarketer.com -- be sure to mention that in your text. Better yet, provide a link to the article and/or study from the primary source, in this case, PRWeek and MS&L Group.
This is important for several reasons:
- It makes your blog more accessible for people with disabilities
- Also provides a better chance of broader search engines to pickup on the references to this study
- Your readers and others interested in learning more have a place to go; this makes your blog a more valuable resource.
I agree "people that are using their mobile device while in town will be catered by marketing opportunities quickly." Good post!
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