When I go to the front page of the Official Site of the Minnesota Twins, A continuous video film is played int he top right corner of your screen. For any Minnesota Twins fan, it is hard to look away from, as it shows the Twins biggest plays of the most recent plays. You're able to switch between videos, however after clicking the clip, you are directed to another website where you are greeted by a Panasonic television showing you clip, along with a dove soap commercial before the clip. This is a great example of getting customer interaction with the website, as explained in Roberts chapter 6. Video improves brand metrics and lifts purchase events, which in this game would be home tickets to a twins game at the new target field, or twins gear.
Customer interaction is also a great way to show advertising, as advertising takes a rear seat as you continuously choose clips of twins highlights to watch.
To me the Twins site using the constant playing audio and video is a negative for my web surfing, If you leave the site up in the background it will spontaneously start up. OK, most of the day I have a headset on during work, I may be the exception.
ReplyDeleteNo question the site is loaded with an abundant quantity of information, it is just too much for the screen realestate. Amlost every web technology for coolness is representated in the site, again just too much.
The Dove ad is a concern to me in that I thought the Twins could stand on their own without the need to generate additional revenue. Apparently the website is an extension of the ballpark ad revenue stream, disapointing.
I completely agree. I noticed the clip playing above as well. I also agree that the Dove has great placement. I think you'd like my post about it.
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