Jeep

As I goto the Jeep website, I am greeted by the new 2011 Jeep models they have to offer. I quickly notice that I can build my own Jeep online! You're able to choose whatever model choice you desire, starting at MSRP $15,365. Highlighting each type of Jeep shows the gas mileage, horsepower, seating, and towing capacity that each stock model has to offer. As I choose my Jeep Wrangler, I'm brought to a new website that allows me to choose different models such as the Sport, Islander, Mountain, Sahara, or Rubicon model. After deciding on what model you want, the website has you choose the interior and exterior color that the Jeep will be. The third step is where you are able to customize your Jeep the most, you can decide between automatic or manual transmission, what axel ratio you prefer, and what additional features you would like. Under additional features there are about 10 different options you can add to your new vehical. After completing that step jeep provides you with a summary of your customized jeep with all the additional features you added while creating it. You have the option to print this summary page out which is very benefically for consumers who want to be able to take this information to their local dealership.

Roberts chapter 8 talked about how customazation allows consumers to create products based on the needs and wants of an individual customer. Tools that I would like to see in the future from Jeep, would be marketing that consumers can build their own brand new Jeep from a selection of models for as cheap as $15,385. It would be interesting to see Jeep link potential customers in a personalized email to the customizable options of their new jeep and then sending the potential buyers to a landing page to track how many people take advantage of this.