I whole heartedly agree on this. As an avid user of the iPhone 4, I have to say that most applications, as tacky or interesting as they may be, are simply overrated. Sure, it's fun to watch Netflix on the go. I also enjoy having sports information updated to my phone as I am away from my desktop. However, the laptop/desktop browsing experience is still the way to go as long as you are able to do so.
Above you will find a poll made by Adobe Systems asking what people prefer to use when using the following features online. After viewing this, I'm more shocked than anything by how mobile device technology has soared over the past few years.
But personally, I believe the article bashes mobile devices a little more than they should be. As much as I am not a fan of 98% of the apps on the App store, the wireless market still has a large share on popularity in many categories. 61% of users prefer to game on applications compared to PC browsers, 55% prefer to listen to music through applications, and 54% now prefer to social network on their wireless devices compared to using a computer. Advertising on Facebook has became popular, but I haven't really viewed many advertisements on the Facebook app. We probably will see this change in the near future.
It is amazing that to see that wirelesses devices aimed for internet usage gained such popularity to the point where now companies are funneling advertisements into wireless devices applications.
While listening to pandora on my iPhone, I periodically keep running into voiced advertisements from Target. I also see banners at the top or bottom on free applications, and when entering certain applications, you are greeted by a landing page advertisement that you must click out of to get to your application.
Its hard for me not to be exposed to advertisements as I do my daily routines, but I now have a multi-advertising device in my pocket.
Users Prefer Browsers over Apps.
No comments:
Post a Comment