Tide

When I enter Tide's website for the first time, I am greeted by a survey asking me for input on 4-6 questions asking for customer feedback. I decided to take part. The questions really were not relevant to my knowledge. The first question was "Based on today's visit, how would you rate your site experience overall?". I haven't even been past the main page! I feel as if I'm being hunted for my opinions before I've even had the chance to fulfill them. As I skip to the main page, Tide greets you with positive customer reviews of their products. I thought this was a great way to connect to the customer to show positive experiences using the product. Being interested in the Tide to Go, Instant stain remover pen, I decided to test to see where the first hyperlink would bring me for a price point. Drugstore.com offers this product for $8.99, receiving 3 pens. But one question arises.

I haven't done business with www.drugstore.com. Personally, the only place I have shopped online was through eBay, Amazon, and other popular retail chains. After learning about privacy policies, I decided to dig into Drugstore.com to see what their privacy policy was.

After navigating to the main page, I was greeted at the bottom of the page to a TRUSTe certified privacy logo. Reading about what TRUSTe is as a company enriched me with trust and confidence in knowing that I was safe to do business with Drugstore.com, without having to worry about spam in my inbox. Also, reading about how TRUSTe's security prevents my bank information from being stolen. I could see how TRUSTe creates a greater return on investment for a business through ensuring customers' safety by paying for a TRUSTe professional package