One thing I noticed different about search engines is what they offer on the front page. When comparing Yahoo! to Google, I noticed that when using Google, you must customize your Google page to include news and other affiliated sites in order to view them when entering the website. When you enter Yahoo! for your first time, you are greeted with all of the choices of what you would like to know on the left pane. The placement of the search engine bar is also in a different location of the screen. Google's search bar is in the dead center of your webpage, while Yahoo!'s search bar is above the most recent news, almost as if Google wants their main objective be revolved around the search bar, compared to Yahoo! wanting to be a top choice in a media outlet. This can be referred to by Roberts 10.
When creating an effective website, establish your sites objectives. Are you appealing to people that want a search engine with a visual of news, movie listings, mail, messenger, and sports after you enter the URL? Or are you appealing to people that specifically want a search engine without having to worry about graphical advertisements, longer loading screens, and unnecessary information hyperlinks?
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