Strong Growth for Local Online Advertising

The article points out that the growth of online local ad spending will mean that a greater slice of money spent on traditional advertisement spending will decrease. By 2014, BIA/Kelsey expects nearly one in four local ad dollars to be spent on digital marketing.
"The strength and popularity of certain media over the enxt five yeras in the local media marketplace will dramatically affect the distribution of advertising spending for many of the advertising categories," said Tom Buono, CEO at BIA/Kelsey.

My take on this eMarketer article is that if the advertisement spending increases for web based advertising, expect search engines like Google and Bing to only expand as they continue to make more and more money off search engine based advertising. Sites will have more advertisements  and the web may become ad happy, but as Figure 5-2 in Roberts chapter 5 points out, more and more advertisement money will be funneled to web site spending on ads, and more and more people are using the internet as years pass in each category. I expect the internet market to grow even more as online spending for marketing increases as the years go by.







eMarketer Strong Growth for Local Online Advertising