Social networks and microblogs have in recent years nudged blogging off the social media pedistal. Facebook and Twitter have supplanted blogging as life-streaming outlets. Blogs still continue to be important. eMarketer estimates that this year more than a half of internet users will read a blog at least monthly. Its also projected by 2014 that this number will rise to 150 million Americans.
One reason for this is that blogs have become accepted as part of an online media outlet for readers.
Yet blog writing is still a niche activity. Only 12% of the online population will update a blog monthly, and this number will only escalate to 13.3% by 2014.
Factors that are included in the growth for blogging are the following
- The ease of use of personal blogging platforms and the growing comfort level with blogs as a form of media.
- Social media such as Twitter and Facebook are giving consumers an alternative, less intensive way to communicate their thoughts to the world
- Blogging is no longer a primary way for people to express themselves online
As i read this information, I can see more and more bloggers use Google Adsense. As more and more consumers view blogs, they'll start becoming more exposed to targeted advertisements. Bloggers could really cash in on this theory, if they wish to take a shot at making an income for expressing their opinions online, as the population of viewers are only projected to go up.
The Continued Rise of Blogging
I agree that the number of bloggers and social media followers will increase. The societal norm is becoming based upon social media and has almost become part of Americans daily lives.
ReplyDeleteWhy not blog and make a little cash from Google or similar company? It seems like a no-brainer to me!