Newegg!

Newegg is one of the most popular electronic sales websites on the internet. Newegg ranks 427 and in the top .01% traffic rank of all websites, and there are 1,588,455 inbound links to the website. Del.icio.us has 9,777 bookmarked links and Hubspot's website grader even gave Newegg a 99/100 overall in terms of marketing effectiveness!

So, hows does an almost perfect website improve? Well, my first pet peeve is how Newegg displays results after you use their navigation pane. At random, I decided to view laptop notebooks. You can find the results HERE. (Note, for the best experience, make sure to right click and open the link in a new tab)

Do you see what I see? As referenced in Roberts, 10, the website is cluttered with too many small pictures that do not show effective detail of the product. All I see is 20 expensive-priced notebooks with no distinguishing traits except the parts that the notebooks contain. Lets click a random notebook HERE

Clicking details will give you the specs of this computer. What if the consumer has no idea what any of this information means? I'm computer literate, and I cant even compare the "AMD Phenom II Quad-Core P920 1.6 GHZ" Processor to todays standards in computers. I would have to do an excessive amount of research to come to my conclusion. This is also referenced in Roberts 10. If a consumer cannot come to a conclusive answer or becomes frustrated in not understanding the information at hand, the potential sale will diminish as he leaves the site and continues his search. So to be a fan of Newegg, in my opinion, one must be tech-savvy or they might not get too far with comprehending if what they are purchasing is worth the value.

Last, I felt that the subcategories on the left navigation pane were very descriptive, however hard to comprehend. Moving back HERE and viewing the choices, I look at the variety of choices and see hyperlinks named "AMD Phenom  II Triple-Core", "Intel Core i3", "Power PC G4", and other processor types. These are all sorted by the amount of computers that contain each, not by how well each performs. Just a heads up, make sure to acquire the knowledge of your products before purchase, as Newegg only has customer reviews for you to depend on.